Interactive Trading 498 CC reacted to the Caravan & Camping manufacturers, retail and associated industry's need for a representative and sustainable Annual National Launchpad - opposed to a regional "adrenalin event" or a "roadshow". In 2005 Holidaymakers EXPO® was born. In 2006 Beeld Newspaper joined as Media-Naming Rights Partner and today the Beeld Holiday Show represents the longest lasting Media partnership in South African Exhibitions.
“Breek Reg Weg”© and “Plan Your Break”© became our motto, because that is what serious Holiday Makers do. More..